Quick answer: the 32nd Dubai Shopping Festival (DSF) runs for 45 days, from 4 December 2026 to 17 January 2027. Expect big sales across Dubai's malls, concerts, fireworks, raffles and family events. Entry to the festival is free. Some concerts and activities sell their own tickets.
DSF 2026/27 at a glance
| Detail | DSF 2026/27 |
|---|---|
| Dates | 4 December 2026 to 17 January 2027 |
| Length | 45 days |
| Edition | 32nd (first held in 1996) |
| Organiser | Dubai Festivals and Retail Establishment (DFRE) |
| Entry | Free. Some concerts and activities are ticketed |
| New this year | The etisalat Beach Canteen at Sunset Beach joins DSF for the first time |
The full programme of headline concerts, prizes and retail offers is being released in stages. Check Visit Dubai for the latest line-up.
What to expect at DSF
- Sales: big discounts across participating malls and brands, often with flash sales on selected days.
- Raffles and prizes: spend in participating stores for a chance to win cash, cars and gold.
- Shows: fireworks, drone shows and live concerts across the city.
- Markets and food: pop-up markets, food festivals and beach events.
- New Year's Eve: DSF runs right through New Year, so you can combine the festival with the Burj Khalifa celebrations.
Best malls and areas for DSF
| Where | Why go | From Downtown |
|---|---|---|
| Dubai Mall | Hundreds of brands, the Aquarium and the Dubai Fountain outside | Short walk from SML |
| Mall of the Emirates | Fashion, Ski Dubai and family entertainment | Metro Red Line or taxi |
| Dubai Festival City Mall | Waterfront shows and family events | Taxi |
| Gold and spice souks, Deira | Traditional shopping and bargaining | Metro or taxi |
Tips for shopping at DSF
- Tourist VAT refunds: visitors can claim back VAT on eligible purchases from participating stores. Keep your tax-free receipts and validate them before you fly.
- Go early on weekends: malls get busy from the afternoon, especially on Friday to Sunday.
- Use the Metro: it avoids parking queues at the big malls.
- Leave room in your bags: or pack a spare foldable bag.
Where to stay for DSF
Downtown Dubai puts you next to Dubai Mall, the busiest DSF hub, and the Dubai Fountain. SML Vacation Homes has 2 bedroom and 3 bedroom apartments at Grande Signature Residences, all on level 36 or above with direct Burj Khalifa and Dubai Fountain views. Each has a full kitchen, laundry and free parking, so there is room for shopping bags.
Staying over New Year? See our New Year's Eve apartments. Coming for December? Read Dubai in December: weather and events.
Book direct with SML for our best rate, or WhatsApp us.
Frequently asked questions
When is the Dubai Shopping Festival 2026/27?
DSF runs from 4 December 2026 to 17 January 2027. It is the festival's 32nd edition and lasts 45 days.
Is the Dubai Shopping Festival free?
Yes, entry is free. Some concerts and activities sell their own tickets.
Which mall is best during DSF?
Dubai Mall is the largest and busiest, with the Dubai Fountain right outside. Mall of the Emirates and Dubai Festival City Mall are also popular.
Can tourists get VAT back on DSF purchases?
Yes, visitors can claim a VAT refund on eligible purchases from participating stores. Validate your receipts at the airport before departure.
Where should I stay for the Dubai Shopping Festival?
Downtown Dubai is the most convenient base, next to Dubai Mall and the Dubai Fountain.